November 2011
1 post
4 tags
Nov 15th
9 notes
October 2011
1 post
8 tags
Why my kids need report card analytics.
My parents are teachers, so I’ve heard all about the troubles with the report card systems implemented for their school district. I look at all problems as opportunities, and this particular on as a challenge. I believe that in order to have proper analytics, you need proper data. In this case the basis for the data is in the assignments (student’s projects). Every project should...
Oct 3rd
3 notes
September 2011
1 post
5 tags
Sep 2nd
42 notes
August 2011
1 post
5 tags
A good idea for Tim Hortons
For those who don’t know, I am from a small town in Canada and we love our Tims (Coffee). We grew up on it and with it. If you are Canadian, Tim Hortons has been at every large and small event in your life. From the birth your children, hockey practices, moving on to college or university, to the birth of their grand children. It is for a better word “home” the place you grew up...
Aug 30th
July 2011
1 post
5 tags
Audio books & Podcasts need audio notes
During my morning and evening commute I listen to audio books and podcasts. The problem I’m finding is that I cannot take notes or add bookmarks to reference later. Some podcasters have a transcribed version which is GREAT but by the time I get to a computer I’ve forgotten my idea/notes. What I am suggesting is audio notes dictation that can be attached to an audio file on the go.  ...
Jul 18th
2 notes
June 2011
3 posts
5 tags
Jun 23rd
5 tags
Say cheese to social media.
This is a simple marketing idea I think could work well for a few industries. Imagine a public area; a mall, busy sidewalk, airport, whatever you like. Now set up an iPad on a podium facing a mock scene made of durable cardboard, wood, or something that can take a bit of abuse from the hundreds, if not millions of people who will stop to try this.  Right away the user sees images on the iPad of...
Jun 9th
4 notes
4 tags
Jun 2nd
1 note
May 2011
4 posts
4 tags
I'm Lovin' it... only halfway.
Too often I look at campaigns and ask, “why didn’t they?” Here is an example of what I mean. McDonalds a little while back had a decent campaign built around business professionals leaving their jobs to become “Sandwich Board” promoters. It was based on the idea of a higher calling to leave the boring 9-5 life behind for something more interesting. The question I...
May 11th
1 note
5 tags
Simple & easy works
I have a client who runs a physiology practice. We had just finished her site and she needed new clients. I suggested we run Google ads but she was hesitant at first. “Physiologists don’t advertise” she said. I suggested she think of it less as adverting and more like paid search placement. We created a small campaign with a few simple and clear ads. Nothing fancy, nothing over...
May 9th
12 notes
myonlinegym asked: How do you feel about this statement "teens look at comics, adults look at magazines"?
May 4th
“Thinking helps the economy of action.”
– www.informationarchitects.jp
May 2nd
April 2011
4 posts
7 tags
Eating Smarter
There are lots of ways to consume information smarter. Here are a few tricks I’ve found. 1. Twitter: Use a sorting application like HootSuite to view multiple Twitter feeds and monitor key words like #design or #strategy. This will allow you to find the right people to follow for the topics you’re interested in. Once you have a nice group to follow, create lists to organize them...
Apr 22nd
4 notes
8 tags
Golf Analytics and Optimization
Imagine a heat map of your golf course and the players on it. Now consider how helpful this would be in understanding the flow of your golfers and how it could be used to optimize your course to suit your clients.  I was talking to my brother in-law, (he worked for a golf company in Muskoka then moved to Alberta to help out a shop there) about mobile devices and apps and how they seem to do...
Apr 20th
4 notes
5 tags
I'm Getting Fat!
Yes, well it is more of a sympathy belly as my wife and I are expecting a new addition to the family. So excited! But, that is not the FAT I am talking about. I am talking about the consumption of content. Over the past few years I have been consuming information in any form it came in. From Articles, Blogs, Books, Podcasts to Twitter feeds, I was feeding like I have never eaten in my life....
Apr 19th
3 tags
Apr 13th
March 2011
1 post
4 tags
Mar 31st
February 2011
1 post
5 tags
Feb 12th
4 notes
September 2010
1 post
4 tags
Sep 14th
10 notes
November 2009
1 post
4 tags
Nov 24th
June 2009
1 post
2 tags
Jun 24th
May 2009
1 post
5 tags
May 22nd
4 notes
April 2009
1 post
3 tags
Apr 4th
November 2008
2 posts
5 tags
Nov 18th
2 notes
3 tags
Nov 4th
September 2008
2 posts
3 tags
Sep 24th
2 tags
Sep 8th
August 2008
1 post
1 tag
Aug 8th
September 2007
1 post
3 tags
Sep 22nd
August 2007
1 post
4 tags
Aug 15th
September 2003
1 post
3 tags
Sep 16th
April 2002
1 post
3 tags
Apr 26th
1 note