HMV underground brand

HMV Underground was created as HMV’s cooler darker brother, this site was originally created for a contest with over 40 prizes ranging from a Slash signed Gibson to a Silver Surfer surf board signed by the cast of the fantastic 4. Designed to reflect the underground club scene I proposed some gorilla tactics of having spray painted markings throughout the major cities leading people to the stores and temporary tattoos for employes (this was considered to edgy). The site was used later to promote HMV’s Christmas flyers with a more punk / underground feel. Also proposed was a Naughty List - a gift guide for the hard to shop for people in the family complete with personality descriptions and suggested gifts. Site is no longer up