A good idea for Tim Hortons
For those who don’t know, I am from a small town in Canada and we love our Tims (Coffee). We grew up on it and with it. If you are Canadian, Tim Hortons has been at every large and small event in your life. From the birth your children, hockey practices, moving on to college or university, to the birth of their grand children. It is for a better word “home” the place you grew up and the place you return to.
Now being a fan as most Canadians are, I would like to share the love and give a bit back to a coffee that has been a proud supporter of camps to kids soccer leagues.
In time with mass reach and mass media it has never been so important to act small. By this I mean we have moved light years in marketing to come all the way back to early days of word of mouth and caring one client at a time.
Idea #1 - You miss us and we miss you campaign:
Take Tim’s on the road, once students head off to college and leave their beloved Tim Hortons for a town, city or state that does not have Tims. They are a little home sick. My suggestion is have them submit videos by youtube on how much they miss their beloved Tims. if there is enough demand/views to warrant it, Tim Hortons sends the truck! They can make a road trip of it, showing online (blog/maps) Tim Hortons going from province to province or state to state to support their coffee drinkers.
People will Share, Tweet, and Facebook this experience with their friends and family. The best part when the Tim Horton truck arrives it gives the coffee away for free to their loyal customers and his/her friends so they can share a bit of what it means to be Canadian. Their friends who are not Tim fans will think, my coffee has never come 10 feet to me let alone hundreds of kilometres.
If you can’t drive, same concept but you send them a Tim Hortons care package complete with coffee brewer.
This experience will produce more video content that you can use for promotions and campaigns and more views then a prime time commercial.
Another Coffee idea to come soon.
